Media – Partner – KOL

 

 

Media

Created in 2016, The French Jewelry Post is now a leader with a qualified international audience (collectors, buyers, gallery owners, designers), and a rich and varied following of non-initiates. The success of all TFJP media is due to inspiring, lively and somewhat quirky content, where jewelry is decompartmentalized and re-situated in the context of fashion, history, places and society. The spotlight is turned on a variety of players, legendary pieces and business issues. With no contraints.

 

Partner

A visibility accelerator and business enabler, The French Jewelry Post does not solely involve the digital sphere. TFJP consists of a team of experts, with a developer, a director and a digital marketing expert. This means it can contribute to the digitization of brands, stone dealers, antique jewelry dealers and trade shows in terms of e-shops, social media, influence campaigns and data management. TFJP has a varied and international network and creates tailor-made partnerships with related worlds.

 

KOL (Key Opinion Leader)

With keen respect for its community and a commitment to authenticity, The French Jewelry Post has become an opinion leader, particularly on the social media. We are stringent in our choices, and only work with partners whose values we share. As mutual trust is an essential condition, we will say no if we aren’t convinced. To date, we are extremely proud to have partners that include the Centre Culturel Hellénique, auction houses like Artcurial, Christie’s, The School of Jewelry Arts, museums like Paris’s Museum of Modern Art, MAD ParisGemGenève fair or one of the world’s most renowned jewelry collectors.

 

View the presentation: An insider’s eye by Sandrine Merle (pdf)

Photographic credit: Géraldine Bruneel

Sandrine Merle

the french Jewelry post x Centre Culturel Hellénique

As a travel lover, TFJP exhibited another facet of Greece: jewelry ranging from the Mycenaean period to the present day. We created a visibility campaign with a series of exclusive articles published in all our media. Through our international network, we devised an exhibition-sale and set up tailor-made cross-partnerships with multi-brand stores, museums, auction houses and jewelers.

As a travel lover, TFJP exhibited another facet of Greece: jewelry ranging from the Mycenaean period to the present day. We created a visibility campaign with a...

the french jewelry post x The School of Jewelry Arts

Rather presumptuously, we feel this collaboration with L'École des Arts Joailliers is totally natural, as we share the same desire to introduce audiences to the world of jewelry. So in 2018, TFJP practically took up residence there to share the content of its conferences, master classes and exhibitions with the public through texts, videos, and so on. As the school's special partner, TFJP regularly invites its jewelry-mad friends to courses and workshops.

Rather presumptuously, we feel this collaboration with L'École des Arts Joailliers is totally natural, as we share the same desire to introduce audiences to the...

DID YOU KNOW?

The "Coiffes et Parures" signing at Mellerio

On March 7, I attended a book signing for my children’s book “Coiffes et Parures” (Headdresses and Finery) at Mellerio’s, one of whose turquoise naturalist tiaras features on page 12. Mellerio and TFJP also invited their guests to wear a real diamond tiara, the “Monte Rosa”.

On March 7, I attended a book signing for my children’s book “Coiffes et Parures” (Headdresses and Finery) at Mellerio’s, one of whose turquoise naturalist...

BUSINESS

the french jewelry post, guest of the Artcurial catalogue

It is a real honor to be the guest of the Artcurial catalogue, which documents the exceptional nature of the “Un hiver précieux sur le Rocher” sale, one of the most prestigious sales of the year, held at the Monaco Yacht Club. Here are the texts that I wrote especially for this catalogue.

It is a real honor to be the guest of the Artcurial catalogue, which documents the exceptional nature of the “Un hiver précieux sur le Rocher” sale, one of the...

DID YOU KNOW?

the french jewelry post x The School of Jewelry Arts

The team at the french jewelry post has made a series of four films for The School of Jewelry Arts, entitled “Myths and legends of the emerald”.

The team at the french jewelry post has made a series of four films for The School of Jewelry Arts, entitled “Myths and legends of the emerald”.

the french jewelry post x MAD, Paris

Find our various articles on MAD, Paris

Find our various articles on MAD, Paris

JEWELERS ROUTES

A travel around the Al Thani collection

Just back from a trip to India with Amin Jaffer, curator of the Al Thani collection, here is a collage from my scrapbook which illustrates perfectly the feel and the richness of Indian jewlery.

Just back from a trip to India with Amin Jaffer, curator of the Al Thani collection, here is a collage from my scrapbook which illustrates perfectly the feel and the...

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